ūüĆäBlue is the new BlackūüĆä - Silt Skincare Black Friday Alternative

Blue Friday is an initiative pioneered by a group of small businesses as an alternative to Black Friday. All participating businesses pledge to donate a percentage of sales from Blue Friday to support ocean conservation projects. 

Silt is donating 20% of revenue on Blue Friday. 

The money from Blue Friday goes to specific traceable initiatives. When you purchase from participating brands on Blue Friday you can know that you're contributing in a tangible way to ocean sustainability.  Past projects: 

Past Blue Friday Projects


Seabins are designed to skim the water and can remove up to 1.5 tonnes of marine debris each year. Blue Friday raised $15,000 to install 2 Seabins in the North Saanich Marina on Vancouver Island.


Uncertain if Blue Friday would run due to the pandemic, businesses came together to raise $9,000 to install another Seabin. A study by UVic showed that they majority of the debris being collected was EPS Foam.


We chose to get to the source of the debris by working with Surfrider's Dock the Debris program to replace EPS foam at Tofino's First St. Dock. We smashed our $12,000 goal by raising $42,000! Additional funds were used to replace the foam at the Big Tree Trail Dock on Meares Island.


2022 Primary Project: Marine Styrofoam Processing Facility

Styrofoam pollution is one of the most noxious and omnipresent threats to our ocean. In 2021 we worked together to remove a major contributor to this pollution: unencapsulated foam docks. This year, we will be working towards closing the loop by building a localized circular economy for styrofoam processing facility.

This will include building capacity to clean, grind, and process marine plastics into usable products. Offcuts and material that is too contaminated to be upcycled will be ground down and compressed, making it far more cost-effective to ship to the chemical recycler.

About Surfrider Pacific Rim:

Their mission is to protect and enjoy the world’s ocean, waves and beaches, for all people, through a powerful activist network.

2022 Secondary Project: Scott Islands Marine Debris Removal

Once the Primary Project is funded, any additional funds will go towards this initiative. 

Living Oceans is mounting an expedition to the Scott Islands to remove marine debris that is impacting foreshore and intertidal areas of this important refuge for seabirds and marine mammals. The recent spill of cargo from the container ship Zim Kingston has left the remote area on the northwest coast of Vancouver Island littered with plastic, metal and other consumer items.

This chain of islands off Cape Scott is part of a new Marine National Wildlife Area. Designed primarily to protect nesting seabirds, the mNWA is also a refuge for whales, sea lions, seals, sea otters, dolphins, porpoise and a host of fish and shellfish. For over a decade, Living Oceans has been doing foreshore remediation work, removing harmful plastics before they can break up into microplastics that can enter the food chain.

About Living Oceans: 

Living Oceans Society has been a leader in the effort to protect Canada’s oceans since they formed in 1998.

Founded in Sointula, a small fishing village on the Central Coast of British Columbia, their influence has grown to be national. They advocate for oceans that are managed for the common good, according to science-based policies that consider ecosystems in their entirety.

Their contributions are helping to reduce harmful human impacts on the ocean.


Leave a comment

Please note, comments must be approved before they are published